{"id":1259,"date":"2026-10-28T12:11:33","date_gmt":"2026-10-28T11:11:33","guid":{"rendered":"https:\/\/excelleres.com\/?page_id=1259"},"modified":"2026-11-05T14:34:38","modified_gmt":"2026-11-05T13:34:38","slug":"the-next-investment-needs-fresh-evidence","status":"publish","type":"page","link":"https:\/\/excelleres.com\/pt\/articles-and-newsletters\/the-next-investment-needs-fresh-evidence\/","title":{"rendered":"O pr\u00f3ximo investimento exige novas evid\u00eancias"},"content":{"rendered":"<style id=\"xr-reading-standard-v3\">\nbody.page-id-1259 #Content .the_content_wrapper,body.page-id-1259 #Content .entry-content{max-width:880px;margin-left:auto;margin-right:auto;overflow-wrap:break-word}\nbody.page-id-1259 #Content .the_content_wrapper > p,body.page-id-1259 #Content .entry-content > p,\nbody.page-id-1259 #Content .the_content_wrapper > ul,body.page-id-1259 #Content .the_content_wrapper > ol{max-width:780px;font-size:16px;line-height:1.84;letter-spacing:.004em;color:#294757;margin-bottom:20px}\nbody.page-id-1259 #Content .the_content_wrapper > h1{font-size:clamp(27px,3.4vw,39px);line-height:1.22;color:#102e45;letter-spacing:-.02em;margin-bottom:23px}\nbody.page-id-1259 #Content .the_content_wrapper > h2{font-size:clamp(23px,2.5vw,30px);line-height:1.3;color:#0c3a53;margin:45px 0 16px;padding-top:9px;border-top:1px solid #dfebee}\nbody.page-id-1259 #Content .the_content_wrapper > h3{font-size:clamp(19px,2.1vw,23px);line-height:1.35;color:#16465e;margin:27px 0 12px}\nbody.page-id-1259 #Content .the_content_wrapper a{color:#087781;text-decoration:underline;text-underline-offset:3px;font-weight:650}\nbody.page-id-1259 #Content .the_content_wrapper a:focus-visible{outline:3px solid #eea636;outline-offset:3px}\nbody.page-id-1259 #Content .the_content_wrapper > blockquote{border-left:4px solid #087b87;padding:18px 21px;margin:27px 0!important;background:#f1f8f9;color:#173c50;border-radius:0 10px 10px 0}\nbody.page-id-1259 #Content .the_content_wrapper > figure.awl-editorial-figure{\nwidth:min(100%,480px)!important;max-width:480px!important;margin:28px 0 31px!important;float:none!important;clear:both!important;text-align:left!important;\npadding:0!important;display:block!important;overflow:visible!important}\nbody.page-id-1259 #Content .the_content_wrapper > figure.awl-editorial-figure > img{\ndisplay:block!important;width:100%!important;height:auto!important;max-width:100%!important;max-height:none!important;aspect-ratio:16\/9!important;object-fit:contain!important;object-position:left center!important;margin:0!important;border-radius:8px!important;background:#f5f9fa}\nbody.page-id-1259 #Content .the_content_wrapper > figure.awl-editorial-figure > figcaption{\nfont-size:13px!important;line-height:1.6!important;color:#546e7d!important;margin:9px 0 0!important;text-align:left!important}\n@media(max-width:767px){body.page-id-1259 #Content .the_content_wrapper{padding:0 3px}\nbody.page-id-1259 #Content .the_content_wrapper > p,body.page-id-1259 #Content .the_content_wrapper > ul,body.page-id-1259 #Content .the_content_wrapper > ol{font-size:15px;line-height:1.76}\nbody.page-id-1259 #Content .the_content_wrapper > figure.awl-editorial-figure{width:100%!important;max-width:100%!important;margin:22px 0 28px!important}\nbody.page-id-1259 #Content .the_content_wrapper > blockquote{padding:14px 16px}}\n<\/style>\n<h1>O pr\u00f3ximo investimento exige novas evid\u00eancias<\/h1>\n<p>Publicado originalmente no <a href=\"https:\/\/lnkd.in\/p\/eufURXtk\">LinkedIn<\/a> em 22 de outubro de 2026, na s\u00e9rie Between the Boxes.<\/p>\n<p>Um projeto pode continuar sendo importante para a organiza\u00e7\u00e3o, mesmo quando sua abordagem atual de execu\u00e7\u00e3o j\u00e1 n\u00e3o justifica novos investimentos.<\/p>\n<p>Essa distin\u00e7\u00e3o \u00e9 desconfort\u00e1vel. As pessoas trabalharam muito. Os fornecedores comprometeram recursos. Os l\u00edderes defenderam o programa. O problema original pode continuar sendo urgente.<\/p>\n<p>Nada disso elimina a necessidade de avaliar a pr\u00f3xima decis\u00e3o por seus pr\u00f3prios m\u00e9ritos.<\/p>\n<p>Para mim, a pergunta \u00e9 pr\u00e1tica: que evid\u00eancias justificam o pr\u00f3ximo compromisso?<\/p>\n<h2>Uma ambi\u00e7\u00e3o pode sobreviver a um projeto<\/h2>\n<p>Um exemplo p\u00fablico recente vem do UWV, o \u00f3rg\u00e3o neerland\u00eas respons\u00e1vel pelos seguros sociais dos trabalhadores.<\/p>\n<p>Em seu parecer publicado em 2 de fevereiro de 2026, o Conselho Consultivo Neerland\u00eas de Avalia\u00e7\u00e3o de TIC, AcICT, recomendou uma abordagem diferente para o servi\u00e7o Bemiddelingsservice do UWV. Defendeu passos menores e evid\u00eancias do valor da funcionalidade de compatibiliza\u00e7\u00e3o entre candidatos e vagas antes de avan\u00e7ar na integra\u00e7\u00e3o e na otimiza\u00e7\u00e3o.<\/p>\n<p>Posteriormente, o UWV anunciou que interromperia o desenvolvimento. Sua explica\u00e7\u00e3o mencionou a qualidade dos dados, a integra\u00e7\u00e3o t\u00e9cnica e a falta de confian\u00e7a suficiente na viabilidade de uma implementa\u00e7\u00e3o bem-sucedida dentro de prazos e custos aceit\u00e1veis. A ambi\u00e7\u00e3o de aproximar candidatos e vagas com base em compet\u00eancias foi mantida.<\/p>\n<p>Este \u00e9 um caso p\u00fablico documentado, n\u00e3o um trabalho realizado por mim. Ele n\u00e3o demonstra que todo programa em dificuldade deva ser encerrado, nem que a intelig\u00eancia artificial em si tenha causado o resultado.<\/p>\n<p>A distin\u00e7\u00e3o \u00fatil est\u00e1 entre preservar uma ambi\u00e7\u00e3o e continuar com uma solu\u00e7\u00e3o espec\u00edfica.<\/p>\n<figure class=\"wp-block-image awl-editorial-figure\" style=\"max-width:480px;width:50%;margin:30px auto;overflow:hidden\"><img loading=\"lazy\" src=\"https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-ambition.png\" alt=\"Uma b\u00fassola ao lado de uma pasta de projeto fechada\" class=\"wp-image-1254\" width=\"1672\" height=\"941\" decoding=\"async\" draggable=\"false\" style=\"display:block;width:100%;max-width:100%;height:auto;object-fit:contain;pointer-events:none;cursor:default\" srcset=\"https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-ambition.png 1672w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-ambition-300x169.png 300w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-ambition-1024x576.png 1024w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-ambition-768x432.png 768w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-ambition-1536x864.png 1536w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-ambition-18x10.png 18w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-ambition-133x75.png 133w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-ambition-1200x675.png 1200w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-ambition-480x270.png 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1672px) 100vw, 1672px\" \/><\/figure>\n<h2>Teste o valor antes de ampliar o compromisso<\/h2>\n<p>Considere um exemplo ilustrativo.<\/p>\n<p>Uma organiza\u00e7\u00e3o est\u00e1 introduzindo uma nova plataforma de cadastro e admiss\u00e3o de clientes. O programa entregou interfaces e configurou fluxos de trabalho, mas a equipe operacional ainda corrige solicita\u00e7\u00f5es incompletas manualmente.<\/p>\n<p>O pr\u00f3ximo pedido \u00e9 integrar mais sistemas.<\/p>\n<p>Antes de aprov\u00e1-lo, eu gostaria de entender se a falta de integra\u00e7\u00f5es \u00e9 realmente a principal restri\u00e7\u00e3o. O problema pode estar em instru\u00e7\u00f5es pouco claras, crit\u00e9rios de aceita\u00e7\u00e3o inconsistentes ou informa\u00e7\u00f5es solicitadas tarde demais no processo.<\/p>\n<p>Um teste delimitado poderia comparar o processo atual com instru\u00e7\u00f5es mais claras e um fluxo manual mais simples. Uma vers\u00e3o limitada da plataforma proposta poderia ent\u00e3o ser avaliada em rela\u00e7\u00e3o a essa alternativa melhorada.<\/p>\n<p>O respons\u00e1vel pelo servi\u00e7o definiria o resultado pretendido. A equipe da linha de frente identificaria exce\u00e7\u00f5es e solu\u00e7\u00f5es alternativas usadas na pr\u00e1tica. Os colegas de tecnologia determinariam quais depend\u00eancias precisam ser testadas com seguran\u00e7a.<\/p>\n<p>Me\u00e7a o tempo at\u00e9 obter uma solicita\u00e7\u00e3o utiliz\u00e1vel, o trabalho de corre\u00e7\u00e3o, o esfor\u00e7o do cliente e a qualidade do servi\u00e7o. Inclua o esfor\u00e7o necess\u00e1rio para operar a nova abordagem.<\/p>\n<p>Se mudan\u00e7as mais simples no processo produzirem um resultado compar\u00e1vel, a justificativa para mais tecnologia precisa ser revista. Se a plataforma agregar valor demonstr\u00e1vel, essas evid\u00eancias poder\u00e3o sustentar um pr\u00f3ximo passo cuidadosamente delimitado.<\/p>\n<p>O objetivo \u00e9 reduzir a incerteza antes de ampliar o compromisso.<\/p>\n<figure class=\"wp-block-image awl-editorial-figure\" style=\"max-width:480px;width:50%;margin:30px auto;overflow:hidden\"><img loading=\"lazy\" src=\"https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-test-value.png\" alt=\"Colegas analisando um prot\u00f3tipo\" class=\"wp-image-1255\" width=\"1672\" height=\"941\" decoding=\"async\" draggable=\"false\" style=\"display:block;width:100%;max-width:100%;height:auto;object-fit:contain;pointer-events:none;cursor:default\" srcset=\"https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-test-value.png 1672w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-test-value-300x169.png 300w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-test-value-1024x576.png 1024w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-test-value-768x432.png 768w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-test-value-1536x864.png 1536w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-test-value-18x10.png 18w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-test-value-133x75.png 133w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-test-value-1200x675.png 1200w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-test-value-480x270.png 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1672px) 100vw, 1672px\" \/><\/figure>\n<h2>Defina um limite claro para a continuidade<\/h2>\n<p>\u201cContinuar\u201d deve descrever uma decis\u00e3o com condi\u00e7\u00f5es.<\/p>\n<p>Por exemplo: prossiga com o teste delimitado at\u00e9 a data de revis\u00e3o acordada, com um limite expl\u00edcito de custos e um respons\u00e1vel pela decis\u00e3o. Especifique o que justificaria a expans\u00e3o e o que exigiria uma abordagem diferente.<\/p>\n<p>Defina as evid\u00eancias necess\u00e1rias antes de conhecer o resultado. Caso contr\u00e1rio, torna-se f\u00e1cil demais redefinir o sucesso em fun\u00e7\u00e3o do que foi entregue.<\/p>\n<p>Existem raz\u00f5es leg\u00edtimas para continuar apesar de resultados iniciais fracos. Alguns benef\u00edcios dependem de integra\u00e7\u00e3o. Um teste mal concebido pode subestimar o valor. Exig\u00eancias de presta\u00e7\u00e3o de servi\u00e7os ou requisitos regulat\u00f3rios podem limitar as alternativas dispon\u00edveis.<\/p>\n<p>Essas s\u00e3o raz\u00f5es para melhorar a avalia\u00e7\u00e3o, n\u00e3o para presumir sucesso ou fracasso.<\/p>\n<p>Uma revis\u00e3o \u00fatil deve, portanto, incluir a explica\u00e7\u00e3o plaus\u00edvel mais forte para resultados decepcionantes, junto com evid\u00eancias que poderiam refutar essa explica\u00e7\u00e3o.<\/p>\n<h2>Encerrar tamb\u00e9m exige um respons\u00e1vel<\/h2>\n<p>Encerrar um projeto n\u00e3o libera automaticamente suas pessoas, n\u00e3o elimina suas obriga\u00e7\u00f5es nem preserva o que \u00e9 \u00fatil.<\/p>\n<p>Algu\u00e9m precisa assumir a responsabilidade pela transi\u00e7\u00e3o.<\/p>\n<p>Isso inclui manter servi\u00e7os essenciais, resolver compromissos pendentes, preservar conhecimentos \u00fateis e decidir quais componentes realmente merecem ser mantidos. A reutiliza\u00e7\u00e3o pode gerar valor, mas somente se a equipe que recebe o recurso precisar dele e aceitar o custo de sua manuten\u00e7\u00e3o.<\/p>\n<p>As pessoas tamb\u00e9m precisam de uma explica\u00e7\u00e3o clara sobre o que a organiza\u00e7\u00e3o aprendeu e o que acontecer\u00e1 a seguir. Encerrar uma abordagem n\u00e3o deve exigir fingir que o trabalho ou as pessoas envolvidas n\u00e3o tiveram valor.<\/p>\n<p>O objetivo de neg\u00f3cio pode prosseguir por meio de uma interven\u00e7\u00e3o menor, de outro fornecedor, de um processo redesenhado ou de uma decis\u00e3o posterior apoiada em evid\u00eancias melhores.<\/p>\n<figure class=\"wp-block-image awl-editorial-figure\" style=\"max-width:480px;width:50%;margin:30px auto;overflow:hidden\"><img loading=\"lazy\" src=\"https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-responsible-exit.png\" alt=\"Colegas entregando uma pasta de projeto\" class=\"wp-image-1256\" width=\"1672\" height=\"941\" decoding=\"async\" draggable=\"false\" style=\"display:block;width:100%;max-width:100%;height:auto;object-fit:contain;pointer-events:none;cursor:default\" srcset=\"https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-responsible-exit.png 1672w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-responsible-exit-300x169.png 300w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-responsible-exit-1024x576.png 1024w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-responsible-exit-768x432.png 768w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-responsible-exit-1536x864.png 1536w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-responsible-exit-18x10.png 18w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-responsible-exit-133x75.png 133w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-responsible-exit-1200x675.png 1200w, https:\/\/excelleres.com\/wp-content\/uploads\/2026\/10\/next-investment-responsible-exit-480x270.png 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1672px) 100vw, 1672px\" \/><\/figure>\n<h2>Leve uma decis\u00e3o para a pr\u00f3xima revis\u00e3o<\/h2>\n<p>Na pr\u00f3xima revis\u00e3o do programa, selecione um compromisso futuro espec\u00edfico, em vez de discutir toda a transforma\u00e7\u00e3o de uma s\u00f3 vez.<\/p>\n<p>Declare qual resultado se espera viabilizar. Identifique a incerteza mais importante. Em seguida, estabele\u00e7a a menor forma confi\u00e1vel de resolv\u00ea-la antes que o compromisso se torne mais dif\u00edcil de reverter.<\/p>\n<p>Registre quem decidir\u00e1, quando a decis\u00e3o ser\u00e1 tomada e quais evid\u00eancias poderiam mud\u00e1-la.<\/p>\n<p>Os gastos anteriores importam para a presta\u00e7\u00e3o de contas. As obriga\u00e7\u00f5es futuras, os custos de transi\u00e7\u00e3o e os ativos reutiliz\u00e1veis importam para a pr\u00f3xima decis\u00e3o. Essa decis\u00e3o ainda exige uma vis\u00e3o defens\u00e1vel do que acontecer\u00e1 daqui em diante.<\/p>\n<p>Se voc\u00ea precisa decidir entre continuar, redesenhar ou encerrar, terei prazer em conversar sobre um programa concreto e as evid\u00eancias necess\u00e1rias para avan\u00e7ar.<\/p>\n<p>Milo Izzinosa \u2014 Enterprise Transformation &amp; Execution Lead | eXcelleRes<\/p>\n<h2>Fontes<\/h2>\n<p><a href=\"https:\/\/www.adviescollegeicttoetsing.nl\/documenten\/2026\/02\/02\/advies-bemiddelingsservice\">AcICT \u2014 Parecer sobre o Bemiddelingsservice, 2 de fevereiro de 2026<\/a><\/p>\n<p><a href=\"https:\/\/www.uwv.nl\/nl\/nieuws\/uwv-stopt-met-ontwikkeling-van-bemiddelingsservice-ambitie-rond-skillsgerichte-arbeidsbemiddeling-blijft-overeind\">UWV \u2014 Decis\u00e3o de interromper o desenvolvimento do Bemiddelingsservice<\/a><\/p>\n<p>Fontes verificadas em 22 de outubro de 2026. O exemplo de admiss\u00e3o de clientes \u00e9 hipot\u00e9tico. As recomenda\u00e7\u00f5es s\u00e3o uma an\u00e1lise de gest\u00e3o, n\u00e3o resultados mensurados de clientes.<\/p>","protected":false},"excerpt":{"rendered":"<p>The next investment needs fresh evidence Originally published on LinkedIn on 22 October 2026, in Between the Boxes. A project can still matter to the organisation<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1253,"parent":1197,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1259","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The next investment needs fresh evidence - eXcelleRes<\/title>\n<meta name=\"description\" content=\"Why the next investment decision needs fresh evidence. 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